From the category archives:

How To Build Mobile Strategy

Mobile Sensing with Smartphones

Thumbnail image for Mobile Sensing with Smartphones

Deborah Estrin PhD, Founding Director, Center for Embedded Networked Sensing (CENS) talks about how smartphones and mobile Apps are powerful sensing & data collection tools.

Read the full article →

Creating Mobile Content

Thumbnail image for Creating Mobile Content

Robert Spier piqued my curiosity at the Think Mobile Conference when he told the audience that luck played a role in NPR’s success in delivering mobile content.

Read the full article →

Mobile Reshapes Museum Experiences

Thumbnail image for Mobile Reshapes Museum Experiences

Nancy Proctor, Director of Mobile at the Smithsonian Institution, talks about why mobility and portability are important to museums.

Read the full article →

Part 2: Mobile Marketing

Today, in the second half of my interview, mobile marketing expert Michael Becker shares advice on how to navigate your first steps into the mobile arena, how to manage the 5 building blocks of mobile marketing, and he answers the ever-present question of monetization.

Read the full article →

A Mobile Marketing Mindset (Part 1)

Thumbnail image for A Mobile Marketing Mindset (Part 1)

Michael Becker, North American Managing Director for the Mobile Marketing Association (MMA) shares his insights on the fundamentals of mobile marketing.

Read the full article →

Changing The World With Mobile

Katrin Verclas, MobileActive.org

Two years before anyone had ever held an iPhone, Katrin Verclas was searching the world to find the people and organizations that were using mobile technology to make a social impact.

Read the full article →