From the category archives:

How To Build Mobile Strategy

June Webinars to Watch

Check out these 3 webinars being held in June. They’ll help you leverage mobile technology for your organization.

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3 Trends in Mobile Marketing

Relevancy is the biggest buzzword when it comes to marketing and advertising. Companies that keep an eye toward the Holy Grail of relevancy are going to win in the mobile marketing game.

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Anytime Anywhere on Any Device

D.P. Venkatesh, Founder and CEO of mPortal, gives his take on changes, challenges and innovations in the mobile world.

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Webinar Watch

Check out these upcoming webinars. They will help you leverage mobile technology for your organization.

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Mobile Marketing: $3.3 Billion, and Growing

Mobile marketing may soon become the most influential advertising medium of all time.

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Comprehensive Guide to App Development

When developing apps, you don’t want to take a quick and easy route. Each basic step requires detailed explorations. Here we lay it all out for you.

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Mobile Sensing with Smartphones

Deborah Estrin PhD, Founding Director, Center for Embedded Networked Sensing (CENS) talks about how smartphones and mobile Apps are powerful sensing & data collection tools.

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Creating Mobile Content

Robert Spier piqued my curiosity at the Think Mobile Conference when he told the audience that luck played a role in NPR’s success in delivering mobile content.

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Mobile Reshapes Museum Experiences

Nancy Proctor, Director of Mobile at the Smithsonian Institution, talks about why mobility and portability are important to museums.

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Part 2: Mobile Marketing

Today, in the second half of my interview, mobile marketing expert Michael Becker shares advice on how to navigate your first steps into the mobile arena, how to manage the 5 building blocks of mobile marketing, and he answers the ever-present question of monetization.

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