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Cathy Boyle

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Mobile Sensing with Smartphones

Deborah Estrin PhD, Founding Director, Center for Embedded Networked Sensing (CENS) talks about how smartphones and mobile Apps are powerful sensing & data collection tools.

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The Pulse of Mobile Health

Patty Mechael carved an hour out of her busy schedule last week to chat with me about how the demand for mobile health has become incredibly strong in the last twelve months and how getting wedded to a particular system can be a big mistake.

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Mobile Films Growing

Revenue from mobile video services is expected to top $2 billion worldwide in 2013, according to the latest data from ABI Research. Those are impressive numbers, yet they aren’t the reason that the Hong Kong Mobile Film Festival (HKMFF) was founded in 2007.

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Creating Mobile Content

Robert Spier piqued my curiosity at the Think Mobile Conference when he told the audience that luck played a role in NPR’s success in delivering mobile content.

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Mobile Reshapes Museum Experiences

Nancy Proctor, Director of Mobile at the Smithsonian Institution, talks about why mobility and portability are important to museums.

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Part 2: Mobile Marketing

Today, in the second half of my interview, mobile marketing expert Michael Becker shares advice on how to navigate your first steps into the mobile arena, how to manage the 5 building blocks of mobile marketing, and he answers the ever-present question of monetization.

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A Mobile Marketing Mindset (Part 1)

Michael Becker, North American Managing Director for the Mobile Marketing Association (MMA) shares his insights on the fundamentals of mobile marketing.

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Katrin Verclas, MobileActive.org

Changing The World With Mobile

Two years before anyone had ever held an iPhone, Katrin Verclas was searching the world to find the people and organizations that were using mobile technology to make a social impact.

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Nominate A Mobile Thinker

Mobile Thinkers is all about celebrating professionals that are making an impact through mobile communication. If you know someone that’s doing interesting stuff in this arena, nominate them.

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